Global Site Tags Examples | Marketing Analytics for Beginners | Part-31

Global site tags help in tracking conversions such as views, clicks, a purchase, signing up for emails, clicking an ad, or scheduling a demo. So, if you’re a new business trying to measure the impact of your marketing strategy, Global Site Tag will be your one-stop solution offered in Google Analytics.

This video explains how different Google properties such as Google Analytics, AdWords, and DoubleClick offer separate tracking codes. Developers had to borrow code snippets from many different tracking libraries and place them on the site to track conversions. Sounds like a hassle, doesn't it? It was.

So, when should you use gtag.js? Watch the video to find out!

Table of Contents:
0:00 – Define Google site tags
0:29 – How Google site tags help developers
0:54 – How Google site tags help marketers
1:27 – Implementing Google site tags
2:19 - When to use Gtag.js?

Every Google Analytics report has attributes and quantitative measurements. Some of the attributes in Google Analytics like gender, top pages, customer lifetime value, and so forth are not tracked by default. So, you can create customized dimensions and metrics to track them.

So, what are the possible customized dimensions and metrics, and how to use them? Watch the video to find out!

You can find the complete list of videos here: https://www.youtube.com/playlist?list=PL8eNk_zTBST8i0iX_wTBFWgwKpN48t5KF

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